FöRFATTARE
Mustonen, Niina

DATUM
2001-02-02

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring

SAMMANFATTNING
Concern for the environment has increased in the 1990s. Many groups in our society, such as customers, environmental organisations, shareholders and the media, demand that companies become responsible and take care of the environment. Companies can use the Environmental Management System (EMS) to organise their environmental work. The purpose of this study was to elucidate how companies can use the EMS in the promotionmix, which consists of advertising, direct marketing, sales promotion, personnel selling and public relations. This was investigated through making a case study of NKV and Inexa Profil AB and four personal interviews were conducted. The study shows that every promotion tool in the promotionmix can be used to inform about the EMS, but public relations seems to be the most popular tools today. The study also shows that the way these tools are used to inform about EMS varies depending on the tool.

ISSN 1404-5508 / ISRN LTU-SHU-EX--01/013--SE / NR 2001:013