FöRFATTARE
Bylund, Anna

DATUM
2001-01-24

INSTITUTION
Industriell ekonomi och samhällsvetenskap / Industriell marknadsföring

SAMMANFATTNING
A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore if a company which uses different information technology tools when conducting business, can do this in order to gain better relations with their customers.

In order to fulfil the research purpose a case study on EnterNet Technologies has been conducted. The result shows that a company can use different information technology tools when conducting business and at the same time gain better relations with their customers. There is, however, a problem. The different information technology tools are useful only for maintaining and stimulating already existing relations, they cannot develop new and healthy relations with customers.

ISSN 1404-5508 / ISRN LTU-SHU-EX--01/011--SE / NR 2001:011