AUTHOR
Bertelsen, Linda; Nerman, Anders

DATE
2001-01-22

DEPARTMENT
Business Administration and Social Sciences / Industrial Marketing

SUMMARY
Doing business and managing change makes effective internal communication a critical success factor needed to create a common understanding of what the organization is trying to achieve in the marketplace. The purpose of this study is hence to increase the understanding of how internal communication is performed in organizations undergoing change. It was conducted through a case study of WM-data AB and Manpower AB, based on one telephone interview with each company. The results from our research showed that although utilizing a blend of oral, written, and electronical channels, the Intranet has grown to be of primary use in order to communicate effectively, as it makes information easily accessible to employees, regardless time and physical distance. Yet, this new innovation provides the disadvantage of information overload, with a risk of loosing vital material. Moreover, considering criteria such as the purpose of the information are essential when selecting appropriate communication channels.

ISSN 1404-5508 / ISRN LTU-SHU-EX--01/007--SE / NR 2001:007